BrandMuscle is a marketing automation company that uses precision marketing to reach appropriate audiences and drive revenue for its clients. Their advanced tools are able to accurately target consumers and reach them across a variety of media, leading to increased sales and better conversion rates.

The Challenge

Though BrandMuscle was the largest player in the distributed marketing arena with more than 150 clients around the globe, the company lacked the visibility of smaller competitors who gained awareness through aggressive PR and communications programs.

Our Approach

Slotkin Communications approached BrandMuscle’s recognition problem head-on, by developing a robust content-driven PR program to differentiate the company from its competitors and establish them as the industry leader. Slotkin Communications drove BrandMuscle’s thought leadership program, focusing on generating news content, inclusion in industry round-ups, and being a resource for appropriate trade publications. In the second year of the program, Slotkin Communications led a large-scale survey of BrandMuscle’s current and prospective customers and leveraged the data for creation of infographics and press outreach.

Results

Thanks to the survey and accompanying infographics, Slotkin Communications secured coverage for BrandMuscle in some of their most important trade outlets – and important features in publications like Entrepreneur. As a result, BrandMuscle saw a definitive lift in traffic to their site and inbound inquiries from their target customers.

“‘Consumers are shifting the way they make purchases with some reports estimating that as many as 80 percent begin their search for products and services online,’ Clarke Smith, chief strategy officer for BrandMuscle, said.”

“In “The State of Local Marketing” report, local marketing automation platform provider BrandMuscle Inc. analyzes which channels are still with it and which ones should simply retire.”

“According to a report by BrandMuscle, 48 percent of small businesses spend less than $500 per month on marketing. With such a low budget, brands often struggle to recruit and retain customers – but they don’t have to.”

“A report from Brandmuscle reveals that many smaller local affiliates are slow to adopt social and digital media because of concerns about complexity.”

“The 2014 Brandmuscle State of Local Marketing Report surveyed hundreds of local dealers, agents and franchisees across a wide range of industries and asked them to share insights about their local marketing experiences.”

“The new State of Local Marketing report from BrandMuscle contains fascinating data about the kinds of media local affiliates prefer to use and the types of ads brand partners are supporting with their co-op funds.”

“Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from BrandMuscle.”

“The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle in their recently-released study.”